Email validation and data hygiene are both important aspects of email marketing best practises. This is because maintaining a positive connection with Internet Service Providers and Email Service Providers is challenging. Furthermore, getting to the inbox and earning a high deliverability rate is difficult. So, you’ve finally amassed a sizable email list. Now you must learn how to validate email addresses in order to keep your list clean, increase deliverability, and lower your bounce rate. Following the creation of your lead list, email verification is one of the most critical phases in email marketing.
Email validation is the procedure of ensuring that an email address is both active and legitimate. An email address that is valid can receive messages from other senders. Every email verifier, whether it’s a bulk or a single one, goes through several steps in the verification process. As a result of the email verification process, the user receives email validation. An email is assigned one of three email verification statuses based on the outcome: “valid,” “invalid,” or “unverifiable.”
1. Spam traps-
Spam Trams are email addresses that were formerly active but are no longer active, and they are used to expose illicit senders who add email addresses to their lists without permission. These traps, despite their good intentions, not only reveal rogue senders, but also marketers that don’t have enough control over email consent and list management methods.
2. Examine the format-
The next step in email verification is for the provider to examine the format of your emails. This involves checking your mailing list for flaws such as missing @ symbols, invalid email addresses, and other problems that could result in a hard bounce.
3. Domain verification-
Domain verification is the next step in the procedure. The DNS records are checked by the service to ensure that the domain name is correct and that the domain mail exchange server can receive emails.
4. Hard Bounce-
A hard bounce is an email that is returned to the sender because the receiver does not exist, or the email address is incorrect. Users with high bounce rates are generally connected with scammers, which is why ESPs are leery of them. Your sender’s reputation suffers as your bounce rate rises. Your account will be blocked if it reaches a critical threshold.
5. Regular List Hygiene-
To prevent damaging your reputation, all marketers should stick to organic acquisition methods, clear out their lists on a regular basis, and continue to employ email verification as a safety. The more time your email database has been around and used, the more dead weight it will have. Hence, always keep on refreshing your email list to reduce email bounce backs. It’s also a relic from the days when email marketers were judged on the size of their databases – the bigger the better. Marketers who are under this quantity-over-quality pressure are more likely to use dubious strategies.
The above mentioned information will hopefully clear all your doubts regarding email verification and the nitty-gritty related to it.