The Power of Audio: Spotify

The Power of Audio: Spotify


In my earliest memories, the music is there. In the school years, high school/college, college, post, MBA. I lived in another city. The music is there. I started to play some instrument. In my travels. The music is there. I need to wake up. At festivals. At the concerts, I’ve done. When I remember people, who marked me (for good or not) and I think of my family and my friends. The music is there. We Igo to the movies when I watch the series when I’m at an event. In the bath. In the kitchen. The music is there. In a frenzied world, music can dictate my rhythm, was today we writing this post. There’s music. Our lives are shaped by what we hear. It’s our private trail.

And since streaming has given us instant and immediate access to all the music and podcasts in the world, customizing that track has gotten easier than ever.


Our partners at Spotify have launched a global survey called “The Power of Audio” that explores the role of audio in consumer life and its impact on brands and advertisers. And in very first hand, I share the ways here. It’s the great insight to keep an eye out for project planning.

How was Spotify Sound

From September and November 2016, 14 experts get there interviewed, and 46 consumers given the task of creating audio diaries four participants from (the United States, United Kingdom, Brazil, and Japan)surveyed in greater detail. A study on the effectiveness of audio advertising, based on a custom panel, was conducted in partnership with Nielsen Content Solutions between December 2016 and January 2017. The main point is to learn how to include audio in the Marketing with consumer insights, expert opinions, and creative tips.

The project is subdivided into three chapters. The first is available on Time. As we heard today. The audio is omnipresent, intimate and evocative. Watch:

What does this mean for marketers? And what trends like voice activation, connected devices and customization will bring to the audio in the future? To discuss such questions, Spotify has brought together industry experts who think about sound all day – from neurologists and artists to marketers and content creators – and have followed consumers of all kinds. Some data emerged from the survey (and that is important to see the big picture).

As a learning experience, I can separate some highlights: music streaming TV shows or movies at almost any time of the day. On the way to work or school (when the possibility of listening to music is five times greater than that of consuming Audiovisual activity), physical activity (probability 3.5 times higher) or moments of concentration (three times more likely).

Streaming offers marketers an unprecedented variety of moments to interact with their audience. Advertising revenue opportunities associated with streaming music are high. The unique ability to adapt to customer needs makes audio a particularly effective marketing tool.


The sound is friendly

Do you know that feeling of putting on the headphones during a long flight? Or when you’re in the shower? Or even at work when you need to focus, and your little friend next door is silent? While visual media demands our attention all the time, audio is a constant companion.

Our deep connection to the sound comes from the womb since the hearing developed at six months of gestation. And this intimate relationship is accentuated by two fundamental changes. The first is headphones, which are no longer just a trend to become our main way of listening to audio throughout the day, especially among young people, and how the connected devices are eliminating the barriers between our most intimate listening environments From the house to the car.

Growing use of headphones and connected devices creates more opportunities to interact with music and other audio content, giving brands new possibilities for intimate and personalized connections with the audience. From native content to customized creative solutions.


The audio is evocative

Out of curiosity, a certain interesting (and scary) the search: “on Valentine’s Day last year, a Spotify user in Los Angeles heard the playlist” Forever Alone “for four hours. Another heard the song “Sorry” Justin Bieber 42 times “.Never know if they did it to feel better or worse. But we are aware they heard it feel something. Bring right or wrong memories, happy or sad. Research shows that people use music to regulate their moods and emotions, in my case I call this “state of mind, emotions” and I listen to Metallica in all situations (rs).

We use music to regulate moods and emotions. Because music engenders such feelings, it also has the power to evoke great memories. Memories are right or wrong, happy or sad. There is the reliable connection between music and experiences. Music can take us back to a specific moment and make us feel all the emotions we felt at that time. It is scientific. You’ve been through this, right?

Looking carefully at these data, we can understand that streaming audio will reveal significant insights about consumers. People’s feeling ability to understand not just what they are doing creates an unparalleled opportunity. That is perceptive communication that connects at intimate levels.

To follow the next steps of the study, “The Impact – Messages that Work” and “The Future – What comes around,” keep an eye here in UOD, register on the site and download the complete study.


  1. Spotify Official Site
  2. Spotify Music App Free
  3. Spotify: Video and New tools coming to Android in beta
  4. Spotify plans to react to the Apple Music and its most attractive cost
  5. Spotify wants Android user feedback on beta program for their app updates
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The Power of Audio: Spotify

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