Matt Davies Stockton Explains Social Media Mistakes You Should Avoid
Introduction
According to Matt Davies Stockton, social networks are crowded marketplaces. As a social media marketer, you need to make sure that your brand reaches as many relevant people as possible. However, sometimes, marketers make mistakes in an attempt to stand out. Let’s check out a few social media mistakes you should avoid.
The Mistakes
1. Posting too much or very few times – Getting “post-happy” is a shortcut to kill your own reach and engagement metrics. Being post-happy refers to posting too much content or too little. However, different platforms have different needs. And the same rule can’t be applied to all. For instance, on Twitter, you can maintain reach and engagement with 3-5 posts a day while it’s up to 2 posts on Facebook.
Moreover, those numbers may vary depending on niches, industries, location, and other such factors. Experiment around with the frequency of posts and check the engagement metrics to find the sweet spot.
2. Not engaging in conversations – The number of posts on different social media channels won’t matter if no one shares or comments on them. That’s why you need to make relevant content for your target audience. Make content that compels people to engage in conversations on and outside your post.
If your posts don’t get any engagement, you need to reevaluate your social media marketing strategy. If they do get comments and likes, make sure to engage back. You also need to engage with the negative comments in a polite and friendly manner.
Whatever you do, make sure not to delete negative comments and feedback. It would just lead to the Streisand effect, where your attempt to hide or censor information or opinions would simply increase awareness about the same. If things go wrong, it can be a big hit on your reputation. Don’t delete negative comments unless they are abusive.
3. Not acknowledging mentions – Stories, shorts, reels, and TikToks work. That’s why TikTok is on its way to becoming the biggest social media platform and YouTube and Instagram are trying to emulate their success with Reels, Stories, and Shorts. Make sure to acknowledge the mentions from different users when you get ‘mentions’ on those.
You can even leverage those mentions to escalate to customer support, host giveaways, answer questions to your audience, and send customer satisfaction surveys. This way, you can provide better customer support and attract more positive engagement.
4. Promoting yourself a lot – You need to be sociable to stand out on social media. You’ll gain a lot of dislikes and a bad reputation for your brand when all you do is promote your content. Brand promotion needs to be subtle. If you promote yourself too much, your audience will start unfollowing you and some may even take the radical step of blocking your page.
Conclusion
Matt Davies Stockton suggests that you avoid the social media mistakes mentioned above and get more out of your marketing campaigns. Don’t resort to deleting customer feedback or comments unless they are abusive since it always results in the Streisand effect.
Introduction According to Matt Davies Stockton, social networks are crowded marketplaces. As a social media marketer, you need to make sure that your brand reaches as many relevant people as possible. However, sometimes, marketers make mistakes in an attempt to stand out. Let’s check out a few social media mistakes you should avoid. The Mistakes…
