Xiaomi will manufacture its smartphone processors

Xiaomi will manufacture its smartphone processors


So far Xiaomi, one of the most prestigious companies in the technology sector, had been using microprocessors from MediaTek and Qualcomm to launch their new smartphones. However, there are reports that the Chinese company will begin to develop its chips.

According to information from The Wall Street Journal, Xiaomi will name its new range as Pinecone and could be available in less than a month, along with a new smartphone, the Xiaomi Mi 5c.

Xiaomi maintains its income through other products, of which it has a great variety; Its strength is not the field of smartphones, but this new decision could position the company against strong competitors such as Apple, Samsung, and Huawei, who also manufacture their processors.

Also, the margin of benefit and independence could be increased with this differential step, while the software and hardware of each mobile device will be integrated in a better way. In turn, the Pinecone range would be competing with high-end processors that recently announced Qualcomm, the Snapdragon 835.

There have been losses in recent quarters in the smartphone market, so it would not be surprising if the company focuses its efforts on designing its technologies, instead of insisting on a new mobile device, which will hardly compete with other technology companies.

A Bernstein Research analyst, Mark Li, believes that the move could be risky because the resources needed to develop a competitive microprocessor are quite high. However, some believe that the attempt will be worth it, especially if Xiaomi manages to differentiate itself from the other manufacturers, offering a unique and integrated experience.

It is interesting to see how Xiaomi is taking steps to remain stable, current and relevant in the market. During the year 2015, the company led the smartphone sector in China, but in the past 2016 fell to fifth place under companies such as Huawei, Oppo, Apple, and Vivo.

Initial investment in resources and infrastructure may be complicated, but if you succeed, the company will be at a new level.

Official website: Xiamoi

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Xiaomi will manufacture its smartphone processors

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