This would happen at some point. The Snapchat is one of the most popular apps of today – its 150 million users watch ten billion videos a day – but the millions of messages sent through it do not earn a penny for the company. You know what that means: it’s time to show some ads between one story and the next .
The good news: you can skip the ads (for now). The bad news: the videos are displayed with sound and full screen; and if you’re not careful, you can end up being sent to another ad even longer, or to download another app.
Not only ads are coming up, like Snapchat apparently want them to quickly fill the platform: the company added an API to advertisers buy large campaigns at once. The Snapchat says five times more people “interact” with your ads than other social platforms.
Facebook – whose proposal to buy Snapchat for $ 3 billion was refused – is also very interested in video ads . As they leave a stronger impression on the public, advertisers are willing to pay more. And as users get used to watch videos on their feeds, video ads are more painless.
The Snapchat has ads since 2014 , but they were far more discreet. The social network has entered into partnerships with major sites – National Geographic, ESPN, BuzzFeed – and also experienced sponsored filters to photos, but there’s more money to be gained by testing how far does our patience to see ads.
Yes, Snapchat promised it will review all ads to ensure they are not horrible but, as pointed out the The Verge , we heard that before Instagram and was not very convincing. A leaked presentation says Snapchat earned $ 59 million last year, and plans to increase revenue to $ 1 billion by the year. Imagine how many ads are needed for this.