The Agency Theory House New York is responsible for limited edition design “Pepsi Zero Sugar Super Bowl Halftime LI Commemorative Can.”
The cans have a strong personality and were distributed yesterday to 20,000 VIP guests during the Pepsi Zero Sugar Super Bowl in Houston. They have a stunning and different finish in matte black Pepsi Zero Sugar Super Bowl Halftime, superimposed on fine lines that form illustrations (made by Matt Stevens) exploring some more iconic aspects of Texan culture, music, and football.
The result was so impressive that the initiative, which was initially only restricted to packaging, grew into other parts and supports, such as double-decker buses, various panels and recyclable waste baskets scattered throughout the city.
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