Official: Nokia returns to smartphone market

Official: Nokia returns to smartphone market


When deal between Microsoft and Foxconn, a third business partner was involved: Nokia. The technology group is returning to the smartphone market.

  • TABLETS,
  • SMARTPHONES,
  • NOKIA,
  • MICROSOFT,
  • FOXCONN

Nokia will continue to build mobile phones, smartphones and tablets again. That gave the Finnish company in a press release known. For several months already circulated rumors that Nokia after the expiry of branded deals with Microsoft again could climb into the ring with Apple and Co.. But in spite of public discussionand several attempts on the gadget market – among other thingswith an Android tablet and a costly 360-degree camera – denied the management always.

Deal over ten years

With the sale of the “remnants” of the old Nokia Group by Microsoft this desire of many Nokia fans becomes a reality – at least partially. Although the new smartphones are sold under the trade mark ‘Nokia’, they have only partly to do with the original group. Microsoft sold the remnants of the Nokia mobile phone division to the Foxconn subsidiary FIH Mobile and a 2015 founded company called “Global HMD, Oy”, which is run by former Nokia managers.

While Foxconn subsidiary will take over production, HMD is responsible for the sale of the equipment. These HMD has also completed a brand deal with Nokia. The Finnish company must at least ten years selling smartphones and tablets under the brand Nokia. The rights for the so-called “feature phones” – classic phones that are popular particularly in growth markets – remain until 2024 in HMD.

When are the first devices to hit the market, is not known. Nokia was known, however, that the deal is expected to close during the second half of the year. Moreover HMD speaks in a press release of that they would “future Nokia smartphones and tablets with Android as the operating system” to sell.

500 million US dollars

“Today marks the beginning of an exciting new chapter for the brand Nokia – in an industry in which the name Nokia is a true icon,” said Ramzi Haidamus, head of Nokia Technologies. How close cooperation between HMD and Nokia will be, is not known.According to the release HMD wanted but invest only in marketing at least 500 million US dollars over the next three years – much of it will be financed by the profits with Nokia phones and investor funds. Whether Nokia is also one of the investors, is unknown.

Nokia announces Android tablet N1

97.763

The device with 7.9-inch screen runs on Android Lollipop with Nokia’s Z Launcher. The screen resolution is 2048×1536 pixels. It is equipped with a four-core Intel 64-bit Atom processor Z3580. It has 32GB of storage and 2GB of RAM. On the back there is an 8 MP autofocus camera, front a 5 MP camera. In addition, it also features a reversible USB connector. The tablet will be sold from the beginning of next year, initially for 249 dollars plus tax in China, as Nokia announced.

License Deal

Unlike in the past, however, Nokia presents itself this time mainly the brand name as well as its technical expertise in a license deal available. For development, marketing and service of Chinese manufacturing partner has jurisdiction, said Nokia. As rumored, this is the contract manufacturer Foxconn, which is known primarily as a manufacturer of Apple devices.

Nokia had completed in late April to sell its loss-making smartphone and tablet business with branded Lumia to Microsoft.The Windows group the devices initially marketed under the Nokia name now but was rejected in favor of “Microsoft Lumia”.

Nokia has long been the undisputed leader in the mobile phone business. In early 2011, the Group decided in the selection of the new operating system for Microsoft’s Windows Phone instead of Android. The market share of smartphones and tablets thereafter remained low despite big marketing effort. In September 2013, Microsoft announced the acquisition of Nokia’s devices division for around 3.8 billion euros and will pay a further 1.5 billion euros in a patent deal. Nokia has since mainly a telecom network equipment and provider of digital map solution “Here”.

 

 

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Official: Nokia returns to smartphone market

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