The Super Bowl is a great day for TV advertising. This means that most advertisers spend months working on their commercials. But this year, Hyundai wanted to get out of the conventional and try to attract the attention of people to shoot their commercial during the game.
The Korean car company has bought a space of 90 seconds for a commercial that will be played and served immediately after the competition’s end – which is a very original way of advertising.
Hyundai is calling the documentary commercial and without further details, has hired film director Peter Berg to “compile some of the best moments off the field.”
About the values of 2017, Fox announced that it charged about $ 5 million for a space of 30 seconds in the event. Hyundai is the official sponsor of the National Football League (NFL), present in nine of the last ten Super Bowl.
The Super Bowl take place on 5th February 2017.
- Pepsi zero sugar super bowl halftime show in 2017
- Brief Studies on Super Bowl 2017 Commercials Advertisement
- KFC: Georgia Gold Chicken Big Game Commercial