BMW: Upcoming holographic multimedia center


The German luxury car maker BMW presents at CES 2017 – technology fair that takes place in Las Vegas – the conceptual model I Inside Future, which anticipates the interior design of its new future launches.

The fundamental aspect of I Inside Future is that it works with holograms that replace traditional touch screens. This new concept of the interior may be present in the free version of the BMW 5 Series, which arrives in 2021.

BMW (3)

The overall design of the interior is minimalistic, with holograms with functions that mimic the sensitivity of buttons – a concept called the HoloActive Touch. It is, in fact, an advanced version of iDrive.

HoloActive Touch generates holographic floating controls in the center of the console using the same underlying technology found on BMW head-up displays. The HoloActive Touch is different because it also incorporates a camera and ultrasonic waves: the first detects the holographic menu item being selected, while the latter produces a kind of tactile feedback for the user. Most importantly, however, as noted by BMW, the HoloActive Touch menu structure changes in response to the selected drive mode.

BMW (2)

Stand-alone mode, for example, reshapes system menus, so functions such as the entertainment system are more readily available. Other innovations within the I Inside Future concept include a rear-seat entertainment system with a large-format screen that can serve as a light source when the video player is not in use. The system itself is controlled through a tablet allocated inside.

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BMW: Upcoming holographic multimedia center

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