Many automakers have already established their Showroom on the most beautiful avenue in Europe – the Champs Elysees (Paris) – they are: Citroen, Toyota, Renault, Mercedes-Benz, Peugeot and Fiat exhibits their products in Paris. Now comes the turn of BMW who chose Av GeorgV – with as much prestige as the near Champs – to show their products.
Occupying a space of 800 m2 the BMW showroom was inaugurated last week as a concept store with visual signed by the architect Eric Carlson debuting the program “Future Retail” that means “future retail” – indicating that there will be commercialized their cars.
But it is not only that: it will be a meeting point for the free customers, an expansion of services offered through a network of dealerships and also a large retail sales center. BMW Paris is preparing to take a new dimension To the role of resellers, providing greater support to customers through an in-depth knowledge of the product being able to serve each client according to their real needs.
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